Scale your business globally, reading this book
Be among the first to experience Afro-Optimism Unleashed, the groundbreaking guide to building strategic and sustainable excellence in Africa. This transformative book reveals how to unlock the potential of African businesses and SCALE them to the global stage.



About The Author
Renowned Afro-optimist Adeolu Adewumi-Zer, a global strategist and champion of African excellence for over twenty-five years, unveils a path to global impact in her book, Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage. As the founder of ZER Consulting Africa, she empowers leaders and businesses across the continent to achieve sustainable growth and impact.
Having spearheaded strategic growth initiatives across Africa, before leading a major financial institution in Nigeria, Adeolu’s strategic insights and unwavering commitment to excellence have earned her numerous accolades. A mother of two global Africans, her Afro-optimism extends beyond business as she advocates for financial inclusion, gender equality, and quality education.

Adeolu Adewumi-Zer
Founder & CEO, ZER Consulting Africa
Are you an entrepreneur, CEO, or Afro-optimist?
Discover the strategies to scale your vision, transform your business, and shape Africa’s global future.

Book Reviews
Discover how Afro-Optimism Unleashed is inspiring entrepreneurs, CEOs, and Afro-optimists to redefine success and scale their impact globally.

Andrew Alli
“At a time when pessimism seems to be the watchword on the African continent, ‘Afro-Optimism Unleashed’ is a must-read for African entrepreneurs aspiring to make a global impact, and for anyone doing business in Africa.”

Ibrahim Coulibaly
"Afro-Optimism Unleashed’ was a refreshing read, even for a non-native English speaker like me. I highly recommend it to African business leaders and anyone considering returning to Africa."

Kanini Mutooni
"I loved reading Afro-Optimism Unleashed! Adeolu’s practical tools and actionable advice are invaluable for entrepreneurs looking to scale their vision. Overall, this is a fantastic book that offers a wealth of insights for aspiring entrepreneurs."