Adeolu Adewumi-Zer is an Afro-optimist, global strategist, and the author of “Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage.” With almost 25 years of experience across four continents, she now empowers African leaders and businesses as the Founder & CEO of ZER Consulting Africa (ZER), a purpose-driven Pan-African strategy and management consulting firm. ZER partners with development agencies, investment funds, and social ventures, providing strategic guidance for SME growth through their SCALE framework. Adeolu is a passionate advocate for Africa’s development, championing financial inclusion, gender equality, and quality education while serving on impactful boards and inspiring global audiences.
Can you tell us a little about your background and your company?
Absolutely. I’m driven by a deep belief in Africa’s potential. As a seasoned strategist, business leader, and now author, I’m passionate about empowering African leaders and entrepreneurs to drive growth and innovation. My experience spans nearly 25 years across four continents, including successfully leading a multinational’s Nigerian subsidiary through a global pandemic.
At ZER Consulting Africa, we provide tailored strategic solutions to help African businesses achieve their full potential. Our SCALE framework guides businesses through strategy, leadership development, governance, and expansion, enabling them to make a global impact.
What inspired you to start your business?
After a year of reflection following international moves and successful leadership roles, I realized my expertise could be best utilized by supporting other African businesses. I wanted to be a “business mom,” providing guidance and support. I spent that year connecting with people across the continent, understanding their challenges, and realizing I could make a real difference.
