Adeolu Adewumi-Zer, a renowned Afro-optimist, is a global strategist and has championed African excellence for over twenty-five years. As the founder of ZER Consulting Africa, she empowers leaders and businesses across the continent to achieve sustainable growth and impact. Having spearheaded strategic growth initiatives across Africa, before leading a major financial institution in Nigeria, Adeolu’s strategic insights and unwavering commitment to excellence have earned her numerous accolades. Afro-Optimism Unleashed, the new book Adeolu Adewumi-Zer, empowers readers with the tools to unleash their inner Afro-optimist and unlock supercharged business growth. It achieved Amazon international best-seller status, reaching #1 in the USA, #3 in France and #4 in the UK. It is currently available on Amazon, many international online bookshops and locally in Nigeria via Rovingheights Books. A mother of two global Africans, her Afro-optimism extends beyond business as she advocates for financial inclusion, gender equality, and quality education.
Can you elaborate on your concept of Afro-optimism and what it means for you personally and professionally?
Afro-optimism is a foundational mindset and a powerful mandate for Africa. Personally, it means acknowledging our continent’s complexities while firmly believing in its immense potential for growth, innovation, and positive transformation. It’s choosing hope over cynicism and feeling deep pride in our identity and achievements. I see myself as a realistic optimist because I focus on our continent’s progress, even while recognizing evidence to the contrary. This belief fuels my unwavering commitment to excellence.
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