Despite Africa's immense potential, brimming with a diverse range of markets and impressive innovation, damaging misconceptions of the continent continue to impact the exposure and opportunities accessible to African entrepreneurs.
Not only does this bias hinder founders materially, but it can quickly be internalised by individuals of African descent, stopping them from realising their own capabilities and preventing them from making a global impact.
Powerfully challenging negative stereotypes with a mobilising call to action, Afro-Optimism Unleashed, the new book by global strategist Adeolu Adewumi-Zer, empowers readers with the tools to unleash their inner Afro-optimist and unlock supercharged business growth.
Drawing on over twenty-five years of championing African excellence and impressive business expertise, Adewumi-Zer’s Afro-optimism highlights Africa as a place of modernity, ingenuity, and an actively
